SALT LAKE CITY (AP) — More than 70,000 Utah residents paid a combined $2 million last year for special license plates displaying support for the University of Utah, veterans programs and even the NBA’s Jazz.
Special license plates featuring designs that pay tribute to various groups cost at least $16 for the special plate, in addition to an annual contribution fee of up to $40 that goes toward charities, programs or schools being honored, according to the Utah State Tax Commission, which oversees the Department of Motor Vehicles.
The plates are an alternative to Utah’s standard license plate designs featuring skiing themes or sandstone arches from Arches National Park.
Utah Tax Commission spokesman Charlie Roberts said the most popular special plate of the 60-plus designs Utah offers is one that honors the University of Utah.
There were nearly 13,000 drivers who got that plate in 2016. It’s also the most expensive plates and requires a $40 annual contribution toward the school’s scholarship fund.
About 7,000 people got plates honoring Utah State University, while about 4,100 plates were issued with a design paying tribute to Brigham Young University.
The second most popular plate overall is one that honors state veteran programs. More than 11,000 plates were issued, with different designs honoring the Army, Navy, Marines, Coast Guard, Air Force and American Legion.
Roberts said drivers do not need to be a veteran to get one of the plates.
Roberts said a design that raises money for homeless animals and spay and neuter programs sold more than 3,200 copies, generating $88,000 for the programs.
A relatively new plate honoring the Utah Jazz has sold almost 1,400 copies since it was released in 2015. That’s raised about $38,000 for programs that support women’s and children’s issues.
Another plate released last year with Real Salt Lake’s emblem has sold more than 800 copies, raising $27,000 for youth soccer programs.
Another design, featuring the motto “In God We Trust” and an American flag, was issued to more than 11,000 drivers last year, but it was so popular that legislators decided to make it one of Utah’s standard plate options.
The design is now available with no extra cost.
Roberts said new plate designs must be approved by the Legislature and 500 people must have committed to buy them before being issued.










