LEHI, Utah-The owners of the Lehi Rocky Mountain Chocolate Factory, Matt and Allie Canaday, are pledging $100 for each UVU men’s basketball victory this season. This has been ongoing since December 1.

The Canadays, impressed with the Wolverines’ 72-65 overtime upset victory over then-No. 12 BYU December 1, decided to commence their charitable contributions.

Matt Canaday said he is expressing himself as a UVU season ticket holder and as a small business owner, to help in the community any way he can.